09
I have just returned from MWC 2010 in Barcelona with mixed fillings. When looking back at the events in Spain and even further to those in Cannes it can be concluded that these fairs’ fail to offer anything new.
05
It’s fair to say that most people are familiar with the blackout scenario within an electricity network. A single local failure at a specific network point can lead to a blackout affecting half a nation.
26
The success of the iPhone and App Store has led to competitors openly declaring their intention to challenge Apple’s dominance through the creation of even more revolutionary devices, doing so via the building of an App Store capable of delivering applications to numerous different types of devices. News of this kind leads on to the questions of what lies behind the iPhone’s success and can it really be challenged.
08
Self Care – a web self service portal – in telecoms is a proven method for reducing customer service and billing costs. It obviously takes on a significant percentage of service requests that otherwise would have to be handled by the call center. It clearly helps save trees (important for marketing) and money (vital for all other departments) spent on sending paper invoices to customers. It can also help increase sales, or at least improve sales cost-efficiency. In football terms – it is a defender – it protects money.
14
As of late there has been a lot of publicity surrounding mobile operators’ all over the world experiencing problems with their network and suffering from temporary unavailability of services. There have even been cases whereby an operator has publicly apologized for such breakdowns. It’s easy to discover that this applies to networks that offer unlimited data plans. Explanations vary, but generally speaking the source of the problem is identified as “data hungry smartphones”.
11
The year 2010 will bring various changes to the telco market. Here are my predictions what will happen.
03
Service models are important – they enable representing services in OSS/BSS systems. Without service models, we cannot monitor, configure or bill the services correctly. This is quite obvious. And these service models exist in legacy, not service oriented systems.
17
It’s not everyday that one giant “eats” another. So when I read that Google had bought AdMob, one of the mobile advertising leaders, I realized that we may just be witnessing a type of revolution.
05
In my opinion, customer self service is currently one of the hottest telecoms topics out there (do you agree?), meaning I was eagerly looking to participate in the customer self service stream during the ETIS Gathering. Here is a summary of some of the most thought-provoking ideas:
29
This year’s ETIS Gathering has been a fascinating opportunity to hear about what’s on European telco service providers’ agendas. In a nutshell; how to leverage data to increase business performance, and in the customer self-service area; how to move customers to a web self-service portal and ensure they stay there in order to decrease call center traffic.
